Data-Driven Attribution is an important concept in marketing that helps businesses understand how different marketing efforts contribute ...

Brett Relander is a serial entrepreneur with 10+ years of experience in marketing strategy ... Blockchain was developed from ...

The comfortable pajamas of predictability and “best practices” are useful on occasion, but have limitations as a default behavior.

There's a lot more that goes into selecting a paint color than just flipping through a fan deck and choosing the prettiest ...

In economics, utility function is an important concept that measures preferences over a set of ... Company executives ...

Marketing and pop culture have evolved a great deal in the last couple of decades. It has been greatly influenced by the ...

Understanding the definition of this value is a good place to start to get a grasp on the concept. Kantz simplifies it: “A ...

Below, we recap the top sports-centric campaigns from the past few weeks.

So how do B2B marketers maximise the potential of thought leadership within revenue conversations, in turn generating maximum ...

Marketing professionals are facing a tumultuous and changing job market. Most marketers, 68%, feel that it is more challenging to get a job in the field now compared to five years ago, while only 7% ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Thank you. Thank you for joining us today to discuss Aterian's Third Quarter 2024 Earnings Results. On today's call are Arturo Rodriguez, our CEO; Josh Feldman, our CFO. Copy of today's press release ...