The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.

The role of artificial intelligence (AI) in transforming the hospitality industry will take centre stage at Hsmai Middle East & Africa Commercial Strategy Conference, taking place from November 26-27 ...

Curious about how to sell luxury real estate? Learn strategies to attract high-end buyers and boost your property’s value in ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the ...

In large organizations, innovation has to align with the business's core priorities. I always say you need "strategic air ...

The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Winning Gold at The Drum Awards for Agency Business in the Response To Change or Business Transformation category is Hopeful ...

You’re battling with brands that have a ton of content, solid SEO practices in place ... and marketing agency work to support ...