Micro-Influencers go one step above Nano ones ... We are seeing a broadening of the market from Instagram’s dominance where platforms like Tik Tok, Snap and Pinterest are carving out their own ...

An integration with LTK, an app that lets consumers shop from creator and influencers' recommendations, is rolling out on ...

Influencers have played a big role in this election cycle. Hundreds of typically nonpolitical content creators have been ...

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Micro-influencers—creators with followings between 10,000 to 100,000—are increasingly sought after by brands for their high engagement and niche audiences (similar to that of nano-influencers).

Consumers’ heavy reliance on social media for purchase decisions and with influencers in the game now, brands are standing at a crossroads to choose between micro-influencers and macro-influencers.

TikTok is harming kids — knowingly. And, while the same could be said of many other social media platforms, there’s nothing more sinister than a Chinese-owned app parasitizing young American ...

Expert insights on which platforms might be able to fill TikTok's shoes if it's banned and how brands can prepare.

In this article, we look at two major influencer categories, micro, and macro, and explore which type would be a better fit for your campaign. How do you identify the right influencer, in this ...

Utah may be poised to join Illinois, Minnesota and California in creating legal protections for child influencers. State Rep. Doug Owens (D) opened a discussion during an interim session of the ...

If you’re wondering how to become a LinkedIn influencer, the journey often focuses on providing professional value rather than entertainment or lifestyle content typical of platforms like ...