Micro-Influencers go one step above Nano ones ... We are seeing a broadening of the market from Instagram’s dominance where platforms like Tik Tok, Snap and Pinterest are carving out their own ...

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Should we expect political activism from people whose job involves posting their Sephora hauls and workout routines?

An integration with LTK, an app that lets consumers shop from creator and influencers' recommendations, is rolling out on ...

The Tik Tok star has over 32million followers across his social channels, including almost 24million on his main platform. He made his fighting debut in a celebrity boxing match against Austin ...

Micro-influencers—creators with followings between 10,000 to 100,000—are increasingly sought after by brands for their high engagement and niche audiences (similar to that of nano-influencers).

Consumers’ heavy reliance on social media for purchase decisions and with influencers in the game now, brands are standing at a crossroads to choose between micro-influencers and macro-influencers.

They're the inevitable result of our complex, guilty relationship with social media: TikTok stars using the platform to argue ...

TikTok is harming kids — knowingly. And, while the same could be said of many other social media platforms, there’s nothing more sinister than a Chinese-owned app parasitizing young American ...

Welcome to the world of the high school TikTok influencer. Added to the regular concerns of a student — school deadlines, prom dates, college applications – are the worries that come with ...