Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

All the iPhone 16 models, with starting prices ranging from $800 to $1,200, are equipped to handle the new technology, which ...

Apple on Monday unveiled its long-awaited, artificial intelligence-boosted iPhone 16 along with AirPods with hearing-aid ...

Apple’s annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world’s biggest ...

Apple's new iPhone 16 failed to excite investors with long-expected AI features still in test mode even as an industry-first ...

Apple announced the launch of its new phone this week, the iPhone 16, which includes a new button and a pivot to the use of more artificial intelligence (AI). On Monday, Apple announced the new iPhone ...

Justin Sullivan / Staff / Getty Images Apple unveiled the iPhone 16 Monday, showcasing a number of artificial intelligence (AI) features as the company bets on AI as a key driver of new phone sales.

The iPhone 16 Plus will start at $899. “Apple Intelligence” is artificial intelligence. But you didn’t hear the words “artificial” or “AI” coming out of the mouths of Apple’s ...

Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest ...

Apple is poised to revolutionise its virtual assistant, Siri, with the integration of advanced artificial intelligence.